If there was ever an automaker that takes the old saying “You can’t improve on perfection” a bit too literally, that would have to mean Aston Martin. Of course, there are few negative things you can be stating about Aston Martin, other than the evident similarity between the vast majorities of models in its fleet. However, not everyone is familiar with the newer policy of the brand.
What’s their new plan?
To put it simply, Aston Martin‘s plans are to begin a visual differentiation process in the lineup. For the untrained eye, the subtle changes are less obvious, as the automaker is taking baby steps in the implementation of a strategy that will confer each and every new models car that leaves the production centers its unique identity.
Furthermore, the false impression of perfect resemblance is enforced by the components under the hood. At a closer glance, however, you will notice the similarities begin to fade. Let’s take the new models version of the Rapider S, in order to illustrate this point better.
Something borrowed, something new
For the new model, the engine of its predecessor, namely the AM 11, 5.9 L V 12, is still there, but with a twist. While the older Rapider S only had about 470 Horsepower, the new one received a significant boost to 550 Horsepower. The same applies for the torque output which is not 457 pound-feet, 14 pound-feet superior to the old engine.
It is also necessary to point out that this Aston Martin will go from 0 to 60 miles per hour in 4.4 seconds, instead of 4.8 (the record set by its predecessor). Now, another component that both the Rapids S and the DB 9 is the Adaptive Damping System, which provides drivers with 3 default settings:
The maximum speed was also enhanced a couple of notches and now the Rapides S comfortably goes up to 190 miles per hour.
Could you actually ask for more?
You probably should remember to kick in the Track setting before you reach that speed, if you want the vehicle to adjust the suspension firmness correctly based on your inputs/road surface.
What the only veritably new ingredient in the Rapids S new models mix consists of is the grille. Aston Martin has never utilized the “gaping maw” profile before, as most models work around the lower/upper frame style grille.
In addition to that, the Rapids S also received an overhauled bumper. According to company reps, these changes along with the lower position of the motor have been performed to adhere to the European pedestrian-protection standards, but without chipping the “majesty” of the new model.
Moreover, their spokesmen state that the engineering department fiddled a bit with the aerodynamics and the end-product is now more proficient in negating the lift effect at high velocity.